As a rule I don’t lie to be picky over language. In fact I see myself as a linguistic liberal. I realise that language is constantly evolving and therefore has no absolute rules. Yet earlier, watching the news, I heard an american medic give a news conference where he began every sentence with the word ‘So’. Literally every sentence. The first few times I could forgive; then it started to get irritating; then I yelped with exasperation every time he began a sentence. Given this was a doctor, I began to fear for the English language.