I still have a strange fixation with the Olympics. It is not the sport that excites me, but the bidding process and choice of venue. The Olympics draw the world’s attention onto a city, each unique and vibrant. For a month or so, a city can show itself off; the world gets to explore a new metropolis, a new city-scape, a new people. Through the olympics we become flaneurs walking the streets of a city in a moment of celebration. The way in which each city choses to reveal itself to the world fascinates me. Yet, no two cities are alike; each has it’s own idiosyncrasies, it’s own unique heartbeat. How, then, can anyone choose one city over another?
It seems to me that it is a selection process like no other, with the steaks higher than any other. Countries compete directly with each other as in no other area. Unlike in war, this is entirely peaceful; unlike international sport, this is not about the physical prowess of individuals. It is a matter of enticing a committee to choose one city over another; about who has the best application, the best city. The associated costs aside, being awarded an olympic games by the IOC is a huge source of national pride, and thus it is a highly competitive process. Vast amounts of capital – cultural, social and monetary – rest on the IOC’s decision. Like winning the world cup, a host receives the esteem of the world; the benefits, though, are more concrete and long-term, often involving the opportunity to transform a city and refresh one’s cultural image.
Soon, cities and countries will start preparing to bid for the 2024 games, where I suspect the tension will be higher than ever: On the other hand we have Paris, no doubt still resenting loosing out to London in 2005 and desperate to host the games after so many set-backs. The French take a huge amount of pride in their capital; one senses they resented not being the first city to host the olympics three times, and want to catch up with London. This, together with the fact that 2024 will mark a century since the last Paris olympics, means this bid will really matter to them.
One might think Paris will be a shoe-in because of this, but the Americans, I sense, want to win this bid just as badly. After all, they were just as disappointed in 2005: they take enormous pride in New York. They were hurt deeply when the big apple bid failed, and again when Chicago’s bid for the games of 2016 was rejected, in the first round no less. American pride is such that they also think it’s time they hosted the games again; they think, as ”the worlds greatest country”, they deserve it, and don’t give a rat’s ass about Paris. Of course, one could argue that selecting Boston over say, New York or LA – truly world cities – implies that the American Olympic Committee is only putting a token bid in, but I really think they want it.
Thus, given that Rome and Berlin (two national capitals) are also bidding, we have a very interesting situation. A huge amount of national pride rests on the IOC’s decision. Only one city can win, meaning that either america or France will be disappointed yet again. You might say it’s only an olympics, and that is true; but to have a city chosen to host the world’s biggest party is a huge source of pride. To loose out to another city in another country automatically feels like a slight, regardless of how patriotic one is. For either country to be rejected yet again will hurt badly – there could well be friction.
Indeed, given how much the US contributes to the IOC, rejecting them in favour of what to the Americans would be yet another Old European capital could be gravely risky. The americans invest a huge amount of capital, both monetary and cultural, into their bids. Hypothetically, another rejection could push them over the edge: they could withdraw from the olympic movement altogether; without the US, the entire event would lose it’s credibility and relevance. From that point of view, the committee has no choice but to go with the American candidate. But could it really say no to paris yet again? Such a blow would be truly devastating for the french. I’d hate to be in the IOC’s shoes.
That’s what interests me: how will they play it, and who will the IOC choose. To a certain extent, I guess my fascination with this stems from my gleeful pride at living in a city which went through this process and won, and at getting to watch the losers from 2005 have to go through this process all over again; indeed, I admit there may be an element of Schadenfreude stoking my interest in this. Yet the subject, given it’s context, is oddly intriguing to me. Being awarded the olympic games is a huge signifier of a city’s importance and esteem on the world stage; the more games a city hosts, the more relevant it can be said to be. There is far more to this decision than financial gain. 2012 was the ultimate confirmation of London as one of the world’s major cultural hubs; it’s status was put beyond doubt. Other cities want that status, that cudos, too. What all bidding cities want, more than anything, is the esteem of the world.