It is quite unarguable that film’s biggest franchise is James Bond. No other film series comes close to 007’s fifty year, twenty-four film reign. One suspects other studios will be quite envious of it. What studio executive wouldn’t kill to own a franchise as well established, as much a cultural cornerstone as bond? Could Disney now be using Star Wars to create a similar franchise? Might it now start turning out a new Star Wars film every two years, a la eon with bond? While one can think of quite a few potential contenders for bonds crown – Star Trek, Harry Potter etc – Star Wars has perhaps the best shot of competing with 007. Might disney’s aim, in taking over the Star Wars franchise, now be to create a cultural phenomenon similar to that of bond?