I just read that an all-party parliamentary group is being set up to represent the interests of online content creators, and that ‘YouTube content creators contributed £2.2bn to UK economy in 2024’. As a blogger, I must admit that strikes me as rather interesting. YouTube was apparently set up in February 2005, so I have been blogging a couple of years longer than it has been around; yet it interests me to reflect on how the website seems to have more or less taken over the internet itself. Apart perhaps from Facebook, it is the website everyone visits no matter what. I personally go straight to it every morning when I get to my computer. This truly astronomical figure is surely a sign of just how dominant it has become, and perhaps it isn’t surprising that these ‘influencers’ now carry so much weight that they require political representation. Mind you, as someone who, by and large, confines his online output to text, and who was a member of the first wave of blogging back in the early noughties, I can’t help now feeling slightly left behind.