Putting my James Bond hat on for a moment, could someone please tell me what the zark this is. It purports to be a trailer for something called Bait, an Amazon produced series about an actor cast as James Bond. I just came across a reference to it, and of course the online Bond fandom is abuzz with speculation. It’s only a short trailer, so I don’t know what to make of it or where Amazon intend to go with it. It’s quite odd: it just shows a fairly young man surprising his family with the news that he has been cast as James Bond, who then become extremely excited. But now they’ve acquired the rights to it, I can’t help worrying that Amazon intend to take Bond in all sorts of weird new directions to squeeze every penny they can out of it. The appearance of this trailer only increases that concern.