Purple pound day

Although, to my knowledge, none of the money in my wallet is purple or any other colour apart from the usual grey, green and brown, I think this is definitely worth flagging up. Today is apparently Purple Pound Day, which is intended to draw attention to consumers with disabilities. “Shopping can be frustrating at the best of times, but for many disabled people it comes with even more unnecessary challenges – narrow aisles, no step-free access, rushed shop assistants. But one businessman and wheelchair user has turned his frustrations into a national event – Purple Tuesday – in a bid to get hundreds of retailers to improve their customer experience and tap into the £249bn disabled customers spend each year.” A step in the right direction – albeit a modest one – if you ask me, although as the bbc article itself points out towards the end, it is not enough to just have one day to acknowledge consumers with disabilities. Surely ‘we’ should be included and accommodated all year round.

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