Although I  reference one of his scenes in my MA thesis, truth be told I never got  into Steve Coogan’s Alan Partridge when it first aired in the late nineties. I found it too cringeworthy, or rather, didn’t realise  it was supposed to be  cringeworthy.  However,  I just came across this Guardian article. Coogan  is reviving Partridge for the brexit era. Can you think of anything more fitting? The  twat is perfect for this current age: he is constantly trying to keep up with the modern zeitgeist yet always betrays himself to be a socially conservative little englander. Sounds like the perfect cringeworthy character for a truly cringeworthy time.