Although I reference one of his scenes in my MA thesis, truth be told I never got into Steve Coogan’s Alan Partridge when it first aired in the late nineties. I found it too cringeworthy, or rather, didn’t realise it was supposed to be cringeworthy. However, I just came across this Guardian article. Coogan is reviving Partridge for the brexit era. Can you think of anything more fitting? The twat is perfect for this current age: he is constantly trying to keep up with the modern zeitgeist yet always betrays himself to be a socially conservative little englander. Sounds like the perfect cringeworthy character for a truly cringeworthy time.