In my opinion, this is probably the most interesting news of the day, or perhaps week. After six years based online, the Beeb has decided to relaunch BBC3 onto ordinary television. Now, I was never a particular fan of BBC3, although there were a few fairly interesting shows on there, but what interests me about this news is what it might imply. The Beeb moved Three online because, at the time, that was the way things were going: websites like Netflix were just starting up, and it looked we were getting more and more entertainment from the web. The BBC was thus reacting to a trend: the internet was the place to be for funky, cutting edge audiovisual output. Does this U-Turn imply things are now going in the opposite direction? Is the Beeb returning to it’s traditional routes as a response to consumer trends? Or is it turning it’s back on younger, online audiences in order to appease older, more socially conservative viewers, still unused to the Web and the new ideas which come with it.